The Channel Gap Scorecard

Find out whether your brand is actually ready for the retail channel you're pursuing. Before you walk into the buyer meeting.

Most brands that fail in retail had a good product. What they didn't have was the operational infrastructure behind it.

The pricing, the velocity data, the channel intelligence, and the sell-through discipline that buyers evaluate before the meeting starts.

The Channel Gap Scorecard is a self-assessment across the five dimensions that retail buyers actually evaluate.

It takes ten minutes. It's scored out of 100. When you're done, you'll know exactly where you're strong, where you're not, and what to fix first.

This is the same framework we apply at the brand level across every Retail Readiness engagement. No pitch. No sequence. Just the scorecard.